Key characters, moments, locations and developments that hold a special significance in the history of kiteboarding’s most notable brands, as told by those involved

FOLK AND LORE

AS TOLD BY THE BRANDS INVOLVED

WORDS AND PHOTOS: JORN THOES, MYSTIC MARKETING MANAGER

Main image caption: Oswald Smith, Portugal, shooting for the 21-22 season range Photo: Vincent Schaap

The Netherlands has produced an extraordinary percentage of the world’s best kiteboarders. Back in the early 2000s, pro kiters like Ruben Lenten and Youri Zoon were seen flying higher and further than ever before along this windswept coastline. Yet the problem was they were using products originally designed for windsurfing. The kitesurfing experience was so unique, dynamic, and intense, that it needed to be matched by new products and a separate identity. At the time, co-founder Max Blom Jr was interning at Maui Magic, a Dutch windsurfing accessories brand. He took on the task of building a new ‘Mystic’ range of products for kitesurfing. But when the first products turned out to be more extremely styled than anything else on the market, it quickly turned into working on a whole brand of its own. He officially co-founded Mystic in 2002 with the mission of creating durable waterwear and accessories for kiteboarders across the globe. And by the time Ruben and Youri were signed as the first team riders, it took off. What began as a rebellion of Dutch kite culture 20 years ago has turned into pioneering gear for all corners of the world. Mystic have helped shape some of the most insane riders––and they’ve been the backbone to our most iconic products. With innovation, durability and adventure still very much at our core, we’re stoked about what the future has in hold for the evolution of kitesurfing.

The first kite harness – the Dark Rider

Ruben, Ireland, 2007 Photo: Joris Lugtigheid

Team 2007, Ireland Photo: Joris Lugtigheid

Youri Zoon, Cape Town, 2010 Photo: Craig Kolesky

Mystic’s original and current riding warrior, Ruben Lenten