KW VIDEOS OF THE YEAR:

NEVER PLATEAU

JESSE RICHMAN 2021

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Words: Holly Keenan / Photos: Brian Solano

Jesse Richman is known for his bewildering big air moves and never ending stoke for the sport, but ‘Never Plateau’ shows us a different side to the life of this professional athlete. This isn’t the first time the King of the Air, multiple World Champion and big wave charger has had to dig in hard to recover from a horrible injury, but this particular Tibia Plateau leg break has completely crushed many other a strong athlete’s will. In retreating to his rustic cabin in Maui’s lush, foliage growth, Jesse has emerged stronger yet again, and this time with a powerful handle-bar moustache to boot. In my mind, no one gets to mess with wild men who have handle-bar moustaches, and this guy’s mind and body are seemingly indestructible. The importance of living in the present reverberates throughout this short film. Produced by 7nine6 Productions, we see the determination and enthusiasm that Jesse continues to bring to every training session, never letting his injury get the better of him. If ever a film title perfectly reflected anyone’s personality, it’s this one. No matter how many times or how hard Jesse Richman is knocked down, he comes back harder. Unreal. Never plateau.

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